Millennials, boomers and Gen Xers all pay one woman in NYC for dating app advice – what makes her so special?
Finding love isn’t easy and millennials, baby boomers and Gen Xers all go to one woman in New York City to help them navigate dating apps and find a mate
Dating apps can be exhausting – if only there were a cupid to take over the task of swiping.
Enter Amy Nobile. Nobile, age 50, founded her dating concierge service Love, Amy, after finding “the love of her life” on Bumble. Based in New York City with clients across the country, she now helps others do the same.
That involves everything from wardrobe and sexting consultations to photoshoots for dating app profiles and “ghost bantering”, in which Nobile logs into clients' dating apps and matches and chats as them.
“Some of them told me I'm like their fairy dating godmother,” she told Business Insider with a laugh.
Nobile's foray into the dating world was organic. The former public relations professional is also the co-author of four books, all related to empowering women – a “common thread” in her career. After writing a book on what she describes as reinvention after 40, Nobile took a look at her own marriage, prompting her and her husband to amicably end things.
She then took on what she called a social experiment: making dating her job. She cast her net wide and went on dates until she met her current partner. Her friends, discouraged by dating apps and impressed by Nobile, asked for help. Nobile took over one of her friend's profiles and landed her more dates in a month than she'd gone on all year.
It spawned the idea for Love, Amy, which took off in April 2019 as a side hustle. In just three months, Nobile transitioned it into a full-time job; she said she’s had 45 clients since starting, juggling six to seven clients at a time. In January 2020, her rates will start at US$1,750 a month for a three-month minimum.