Gen Z-ers have a lot of spending power – and it’s up to brands to work out how best to tap into it. Photo: Getty Images Gen Z-ers have a lot of spending power – and it’s up to brands to work out how best to tap into it. Photo: Getty Images
Gen Z-ers have a lot of spending power – and it’s up to brands to work out how best to tap into it. Photo: Getty Images

Gen Z has US$140 billion to spend – but pop-up shops and social media might not be the best brand marketing tactic, after all

Vans, Adidas and Nike might be Gen Zers’ favourite brands – but Gucci was 2019’s fastest-growing luxury brand, and Nordstrom shows a bricks-and-mortar approach still sells

Topic |   Gucci
Gen Z-ers have a lot of spending power – and it’s up to brands to work out how best to tap into it. Photo: Getty Images Gen Z-ers have a lot of spending power – and it’s up to brands to work out how best to tap into it. Photo: Getty Images
Gen Z-ers have a lot of spending power – and it’s up to brands to work out how best to tap into it. Photo: Getty Images
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