South Korean actress Son Ye-jin’s character in the Netflix hit, Crash Landing on You , Yoon Se-ri, makes some bold fashion choices. Fashion is an important aspect of the top-rated show. The drama shows the stark differences in clothing between South Koreans and their northern neighbours. For the uber wealthy such as Yoon, who is in the top 0.001 per cent of South Korea (as the drama puts it), it’s all about labels and luxury. Korea’s ‘Queen of Melodrama’: Crash Landing on You star Son Ye-jin So, how costly are Yoon’s outfits? Here are some of her most memorable luxury looks, along with the accompanying price tags. Balmain Beauty In the pilot episode, we learn that Yoon is estranged from her powerful family, which controls a conglomerate, or chaebol , in Korea. She has built a company, Seri’s Choice, on her own without any family help, something that impresses her father so much that he hopes she will succeed him as the chaebol’s head. He reveals his decision after she has gatecrashed a dinner party in a flash black Balmain dress. 3 ace movies from Parasite director Bong Joon-ho, Korea’s rising star Business as usual in Burberry Yoon takes her office wear very seriously. Whether she’s attending ribbon-cutting ceremonies or it’s another day at the office, she is polished and presentable. Her outfits come from the latest runway collections, such as this sesame-coloured Burberry ensemble. The best new Korean TV shows to watch in 2020 Cosy in Celine Throughout the drama, there are flashbacks to Yoon and Ri Jeong-hyuk’s (played by Hyun Bin) incidental encounters and non-encounters in Switzerland. In one scene, when the two see paragliders, she sports a cosy knit sweater pulled over a shirt, which is paired with a pleated skirt. The jersey and shirt – and her cute sling purse – are all from Celine. Older woman, younger man – K-drama’s best ‘noona romances’ Casually LV Korean actor Sung Joon: ‘I learned a baby was on the way’ Even when she’s at home, Yoon doesn’t dress down. Once, when her stepmother visited, she was clad in a Louis Vuitton ready-to-wear duds and a black blazer. The shiny pairing was part of Nicolas Ghesquière’s 2019 autumn/winter show for the French fashion house. Off-white angel It was a great turning point when Se-ri finally returned home from North Korea (and back from the dead as far as her family, her company and the entire Land of Morning Calm were concerned). What better way to dazzle like a glorious avenging angel than in a pristine ivory-coloured coat (from Italian brand Off-White)? Perhaps, she kept some handy weapons in the Longchamp handbag she was toting, too. Shopping in Chanel Be with You review: So Ji-Sub, Son Ye-jin in Korean fantasy romance Spoiler alert: in the episode that aired after their Lunar New Year break, Yoon tasked herself with giving Ri a makeover. The CEO splurged on suits for him; she paid more than US$21,000 on suits for him. Of course, a woman who can spend that much (and pay for it with one swipe of her black credit card) would dress up for the task. She wore a cotton and wool jacket and the embroidered Georgette crepe scarf from Chanel’s autumn/winter 2019-2020 runway collection. Fun fact: Yoon’s supposedly shabby-looking clothes during her stay in North Korea were from luxury brands. There was a Polo Ralph Lauren shirt, a skirt from Marc Jacobs and even a Miu Miu trench coat. Yoon’s choices are consistently luxurious. Tune in to the last few episodes of Crash Landing on You to see which runway picks she’ll be dressed in next. Want more stories like this? Sign up here . Follow STYLE on Facebook , Instagram , YouTube and Twitter