Coco, Ethan Gamer, Taytum and Oakley, Hyun-ho, Gabe and Garrett – which kid influencers will find fame as adults?
Opinion makers come in all shapes and sizes, and that includes children. Meet the ‘kid influencers’ who are blurring the line between e-commerce and social media – and making big money at the same time
The influencer marketing business is expected to be worth US$15 billion by 2022, according to Business Insider.
From toy reviews, fashion, games and product endorsements to documenting family lives, child influencers appeal to both social-savvy millennial parents and their school-age peers, who have grown up scrolling through Instagram and YouTube.
“Kid influencers” can earn at least US$100 for every thousand followers per sponsored post, according to business magazine Fast Company. And those who have a credible following of a million can demand as much as US$15,000 or more per post.
Here are seven kid influencers entertaining children and young-at-heart adults alike – but who will maintain their fame into adulthood?
Coco
With her fierce, nonchalant gaze and Anna Wintour-inspired bob, it’s clear that nine-year-old Coco from Japan already has a distinctive sense of style. Case in point: she effortlessly rocks street style pieces like puffer jackets, black track pants, teeny Vans and a red beret.
Hyun-Ho (@hyun_ho_0421)