Who are the 5 highest-paid social media influencers on Instagram and how did they become millionaires?
Before the social media explosion, the general consensus when it came to a lucrative dream job would be an investment banker, pilot, racing car driver, doctor, etc. Fast forward to today, and many would want to be a social media influencer. And why not? Who wouldn’t want to make a living photographing themselves while exploring exotic places, dining at the best restaurants and driving the best cars? But ever wondered how much these influencers make in a year or per post? The answers will blow your mind.
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Since its introduction in October 2010, Instagram has grown into a social media staple across the world, boosted further by its subsequent affiliation with Facebook. There are so many trends on Instagram now, and becoming a marketing influencer is the most popular one. And it will be easy to understand when you see this statistic of Instagram:
A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act (and, more importantly, buy things) based on their recommendations. An influencer has the tools and authenticity to attract many viewers consistently and can motivate others to expand their social reach. These are some of the highest paid Influencers who have the huge impact on Instagram:
1. Huda Kattan
Followers: 41.5 million
Content: Her account is @hudabeauty on Instagram. Her Instagram posts include make-up tutorials, beauty hacks, and tips on using beauty products.
Income: Huda’s net worth is US$610 million, according to Forbes. This makes her one of the highest paid influencers on Instagram.
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2. Danielle Bernstein
Followers: 2.3 million
Content: Fashion and lifestyle. Bernstein launched her fashion blog, “We Wore What” when she was a student at the Fashion Institute of Technology in New York. She now owns a clothing line, too.
Income: Since 2010, she has worked with various brands and charges between US$8,000 and US$20,000 for a sponsored post. She also made it to the “Forbes 30 Under 30”.
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3. Rachel Brathen
Followers: 2.1 million
Content: Rachel Brathen is an international yoga teacher. She goes by the handle @yoga_girl on Instagram. She used to post steps on how to learn and practice Yoga.
Income: US$25,000 per post and is one of the highest paid influencers on Instagram.
4. Cameron Dallas
Followers: 21.3 million
Content: His Instagram account is @camerondallas where he posts Vines and other videos. He is an actor, comedian and model for Calvin Klein.
Income: about US$17,000 per post, but some say his net worth is US$4.5 million.
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5. Lauren Bullen
Followers: 2.1 million
Content: With the Instagram account @gypsea_lust, she posts mesmerising travel pictures from around the world.
Income: Along with her boyfriend, Jack Morris, the couple is known to charge from US$3,000 to US$9,000 for a single sponsored post. They live in Bali, Indonesia.
6. Liz Eswein
This is one of the first – and biggest – motivational accounts on the social medium.
Followers: 1.4 million
Content: Liz goes by the handle @newyorkcity on Instagram. Her Instagram account showcases a captivating collection of photos of New York City and her travels.
Income: Between US$6,000 and US$15,000 from a single sponsored post on Instagram.
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This article originally appeared on LuxuryLaunches
Big names like Huda Kattan and Cameron Dallas make millions of dollars from social media and have large Instagram followings, but who are these influencers and just how successful are they?