Gucci grabs Mickey Mouse, Hello Kitty by GCDS and Onitsuka Tiger x Street Fighter – the season’s coolest cartoon fashion collabs
Mickey Mouse meets SK-II and GCDS goes Manga, while Etro bags Tom and Jerry – nostalgia is playfully probed in these fresh brand collaborations for spring/summer 2020
Being fashionable adults doesn’t mean the inner child within us is silenced – just look at the popularity of Disney movie remakes and vintage Lego sets. Brands know this and like to tug on emotional strings. Omega’s limited-edition collaboration with Japanese animation Ultraman, for instance, sold out within four hours – all 2,012 of them.
Cartoons never grow old, and neither does our sentiment towards them, whether it’s their power to conjure up memories of after-school TV time with our siblings, fighting over the remote, or frolicking in our favourite Halloween costume disguised as our most respected superhero. So to help you relive those memories, here is a round-up of the latest fashion/cartoon collaborations around town.
Gucci x Mickey Mouse
Disney’s timeless star also marries a spark of uninhibited, childlike magic to this Italian brand’s house motifs in shoes, bags, small leather goods, silk scarves and more.
Especially noteworthy are handbags and luggage in a new material, the mini GG Supreme canvas in beige and ebony, with Mickey Mouse print in varying scale, which has been introduced in reference to a house fabric from the 80s. The finishing gives it the appearance and texture of linen.
SK-II x Mickey Mouse
SK-II, too, brings the happiest place on earth to our vanities with a print of Mickey doing the signature “pat-pat” application method on its Pitera Essence bottle – a first-ever collaboration for this bestseller.