What do avant-garde designer Rick Owens, radical artist Michael Heizer, the Nevada desert and a customised tour bus have in common?

The Moncler Genius program saw some eclectic personalities gather under the blazing desert sun – but what was the outcome?

Perhaps fittingly for the avant-garde designer, Owens began his partnership with Moncler in the most unconventional way. He set about customising a tour bus that he used to travel to artist Michael Heizer’s remote ranch in Nevada.
With his wife Michèle Lamy, the 58-year-old took the opportunity to view Heizer’s large-scale land art pieces scattered across the Nevada desert.
The tour bus project was unveiled at Moncler’s Genius launch event in Milan in February and will be available to order. As for a Moncler x Rick Owens ready-to-wear collection, we can only wait with bated breath.
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