Who is Li Jiaqi, the man who generated more than US$145 million in sales on Singles’ Day? Photo: Youku

Who is millionaire Li Jiaqi, China’s ‘Lipstick King’ who raised more than US$145 million in sales on Singles’ Day?

He has close to 40 million fans on Douyin, China’s version of TikTok, donated masks to Wuhan and won the hearts of Chinese women on social media everywhere

Topic |   Social media

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Who is Li Jiaqi, the man who generated more than US$145 million in sales on Singles’ Day? Photo: Youku
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