Serena Williams, David Beckham and 3 other superstar athletes who launched their own fashion collections

It’s hard to imagine what contemporary fashion would look like without the chic comfort of athleisure. With fitness so integrated to the modern lifestyle, who would know better about the kinds of cuts, silhouettes and fabrics that can help enhance one’s performance in daily life, than athletes?

Their gruelling physical training already gives them a deeper understanding of the human body. With the access to designers, brands and stylists that their well-earned celebrity status affords them, these five elite athletes also have their fingers on the pulse of the style scene. No surprise, then, that they’ve made their pitch for fashion with collections that have worked well both on and off court, on and off the field.

Naomi Osaka

The 22-year-old two-time Grand Slam champion made her fashion debut in February with a five-piece collection that was presented during Japanese label Adeam’s New York Fashion Week show.

The Naomi Osaka collection, which will be available at Adeam’s e-commerce site, features pieces that mix youthful romanticism with clean tailoring. They reflect Osaka’s multicultural style, which she has described as “a bit too crazy for America, but a bit too timid for Japan”.

Serena Williams

Cultivating confidence, especially among women, is at the heart of the multi-hyphenate Williams’ two-year-old eponymous label.