Due to the pandemic, the fashion, art and car industries are switching to digital platforms to exhibit their collections. Photo: @shanghai_fashionweek/Instagram Due to the pandemic, the fashion, art and car industries are switching to digital platforms to exhibit their collections. Photo: @shanghai_fashionweek/Instagram
Due to the pandemic, the fashion, art and car industries are switching to digital platforms to exhibit their collections. Photo: @shanghai_fashionweek/Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

Fashion, motoring and luxury launches will never be the same after coronavirus – live streaming is the ‘new normal’

With huge calendar events like the Geneva International Motor Show and fashion weeks in Paris, London and Milan cancelled due to Covid-19, brands have been forced to innovate online, with once-exclusive product launches now live streaming to the masses

Due to the pandemic, the fashion, art and car industries are switching to digital platforms to exhibit their collections. Photo: @shanghai_fashionweek/Instagram Due to the pandemic, the fashion, art and car industries are switching to digital platforms to exhibit their collections. Photo: @shanghai_fashionweek/Instagram
Due to the pandemic, the fashion, art and car industries are switching to digital platforms to exhibit their collections. Photo: @shanghai_fashionweek/Instagram
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