Expect nothing less from the country of viral fashion trends and elaborate skincare rituals – South Korean fashion influencers are celebrities in their playing fields. From making guest appearances to representing big brands, and from modelling to launching their own labels, there’s no stopping Korean KOLs when it comes to fashion. Risabae @risabae_art: one million followers View this post on Instagram A post shared by " 메이크업아티스트 이사배 " (@risabae_art) on Apr 20, 2020 at 1:45am PDT She does such wonders, it’s not even just make-up any more – it’s art. If you’ve never watched Risabae’s make-up transformation videos, you will be stunned. She goes from a Korean doll face to a 1920s flapper girl to Dua Lipa to Angelina Jolie as Maleficent . She has also worked with so many brands such as Tom Ford, Chanel, Mac Cosmetics, Maybelline – name it, she has probably worked with it. And what is there not to like? She is a great example of an influencer who does not need to bare her body for people to follow her. Song Hye-kyo to Parasite’s Cho Yeo-jeong – K-drama skincare secrets revealed Gabi Moon @iamchocobi: 229,400 followers View this post on Instagram A post shared by GABI MOON ☾ (@iamchocobi) on May 25, 2019 at 3:37am PDT To stand out, you don't have to fit in, even in a country that says otherwise. South Korean beauty definitions are locked in a box: you have to have a light complexion, flawless face and round large eyes. Gabi ticks off only one of three from this list, but she doesn't let her tanned skin get the best of her. A regular model for Adidas, she also entered the Miss Bikini modelling competition in 2011. In interviews she is often gets asked if she has had plastic surgery – which she boldly says yes to. She has had some eye surgery done. Which skincare products keep Naomi Campbell looking under 30? Cheri @naras._: 143,900 followers View this post on Instagram A post shared by 김나라 NARA (@naras._) on Feb 29, 2020 at 7:09am PST She's queer, she's edgy, and we love her for it. Her blue hair (last time we checked it was still blue) in dishevelled waves, cut right above her ears, is not your standard Korean beauty. Her fashion choices are bold, her colour palette goes from bright neon to pastel, and she is an artist and stylist to boot. You can check out her styling work in another Instagram account, @styledbycherinara. STYLE LGBTQ+ Series: Queer voices Irene Kim @ireneisgood: 1.7 million followers View this post on Instagram A post shared by Irene Kim 아이린 (@ireneisgood) on Feb 29, 2020 at 5:04am PST She does not do subtle. She was recently interviewed by Vogue and asked to share her 25-step beauty ritual. Yes, 25 steps to prepare her in the morning, and she also uses a refrigerated spoon for sculpting. Now, that is something we can all do. She has started her fashion label, @ireneisgoodlabel, and expect it to be colourful, comfortable and simple. A far cry from what she is used to, but we will take it. 5 K-beauty skincare hacks you need to know Kim Won-joong @keemwj: 336,700 followers View this post on Instagram A post shared by @keemwj on Oct 31, 2019 at 11:08pm PDT If you're the first Asian male model to ever walk for Prada, then people might have different expectations of what they would see on your feed. Oh, but Kim Won-joong is a breaker of stereotypes. You would see him clad in an oversized hoodie paired with leopard print pants, and still, look great in it. No wonder his clothing line focuses on streetwear, @87mm_official, the kind that is simple yet couture. Impossible? Think again. Want more stories like this? Sign up here . Follow STYLE on Facebook , Instagram , YouTube and Twitter . Help us understand what you are interested in so that we can improve SCMP and provide a better experience for you. We would like to invite you to take this five-minute survey on how you engage with SCMP and the news.