Who are South Korea’s top influencers – and why should you follow them?

South Korea is a haven for influencers. They are fashion-forward, always starting trends, have an elaborate skincare routine – and, of course, K-pop and K-drama have taken the world by storm. Add to the list their delectable cuisine, which the whole world has fallen in love with.

South Korea is also one of the countries whose cultural heritage and traditions mingle so loosely with the now, so you will always see a mix of the old and new. Without further ado, here are the top influencers of this enchanting country.

Zenkimchi @zenkimchi: 12,400 followers

No, they don't sell kimchi albeit that its in their Instagram handle. If you are keen to be acquainted with Korean food and would like to learn about it, this is the account to follow. They even do food tours. The account is managed by an American and a South Korean couple, and they also have a blog with recipes and other articles related to food and Korean culture.

Cong @congpilates: 266,000 followers

Fitness inspiration, anyone? Gym sessions, surfing lessons and healthy eating, you name it, Cong can show it. She can also bust some moves, on top of all that. But she doesn't fill her feed with only her fitness routines, which is a tad suffocating sometimes when fitness accounts do this. She also travels around the world. It's nice of her to continue her routine while travelling, which gives us ideas about how to do it.

Kim Jung-hoon @2219a: 355,000 followers

Korean males are extremely fashionable, and Kim Jung-hoon is no exception. But, his look is edgier and he has a lot of photos of himself eating, not to mention travelling as well. Every now and then you would see products that he uses and endorses. If you're looking for an all-around male Instagram account to follow, this one is for you.