Divo – a bargain at US$6 million, but only if you already own a Bugatti. Photo: @bugattidivo/Instagram Divo – a bargain at US$6 million, but only if you already own a Bugatti. Photo: @bugattidivo/Instagram
Divo – a bargain at US$6 million, but only if you already own a Bugatti. Photo: @bugattidivo/Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

Why the US$6 million Bugatti Divo is too cheap – and what we can learn from it for luxury pricing

Count the value not the cost is the principle to follow when it comes to luxury brands and it could be only a matter of time before a US$30 million car is on the market

Divo – a bargain at US$6 million, but only if you already own a Bugatti. Photo: @bugattidivo/Instagram Divo – a bargain at US$6 million, but only if you already own a Bugatti. Photo: @bugattidivo/Instagram
Divo – a bargain at US$6 million, but only if you already own a Bugatti. Photo: @bugattidivo/Instagram
READ FULL ARTICLE