How is the art world doing amid the pandemic? Photo: AP How is the art world doing amid the pandemic? Photo: AP
How is the art world doing amid the pandemic? Photo: AP
Daniel Langer
Opinion

Opinion

Daniel Langer

Why art galleries won’t survive after coronavirus – unless they adapt to create value for artists through digital channels

Up to 40 per cent of art galleries will collapse imminently after Covid-19, reckons Daniel Langer, but artworks worth US$1 million or more remain a solid investment – and artists able to channel the human experience through figurative art are set for a payday

How is the art world doing amid the pandemic? Photo: AP How is the art world doing amid the pandemic? Photo: AP
How is the art world doing amid the pandemic? Photo: AP
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Daniel Langer

Daniel Langer

Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter