Continuing its journey towards fashion sustainability, Gucci unveils its Off the Grid collection, to be launched in stores worldwide on June 30. Off the Grid marks the first collection from Gucci’s new Circular Lines initiative, created to support the house’s vision of circular production. For those who aren’t in the loop, circular fashion refers to an emerging kind of textile economy, where materials are either reused, repaired, recycled or upcycled to mitigate the fashion industry’s waste impact. According to the UN Alliance for Sustainable Fashion, the fashion industry is the second largest consumer of water and is responsible for up to 10 per cent of global carbon emissions. The Off the Grid collection follows hot on the heels of Gucci creative director Alessandro Michele ’s public announcement in May that the house would be reducing its catwalk show launches from five to two collections per year. Can you ‘relearn’ masculinity? Gucci’s Alessandro Michele thinks so Michele, as well as many environmental activists and brands concerned with the fashion industry’s environmental footprint, have remarked on the unsustainability of pre-seasonal and seasonal collections. For Gucci’s Off the Grid collection, genderless luggage, accessories, footwear and ready-to-wear pieces have been made from recycled, organic, bio-based and sustainably-sourced materials. The majority of products are made from recycled Econyl yarn, high-quality threads created with nylon offcuts and waste such as ghost nets – abandoned fishing nets – and old carpet. These would have otherwise likely ended up in the ocean, harming marine life. How Chinese luxury brands are making fashion and beauty eco-friendly The UN Environment Programme reports that half a million tonnes of synthetic microfibres find their way into the ocean every year. Without a drastic change in the textiles industry, there are predictions that up to 22 million tonnes of microfibres could be added to the ocean by 2050. The Off the Grid’s luggage pieces are predominantly made of the innovative Econyl fabric, together with solvent-free recycled polyester from PET bottles. Smaller details also use sustainable materials to reduce waste impact. Buckles are made from recycled plastic, while inserts are made from chrome-free tanned leather. Zips are made from recycled polyester found in PET bottles. Ribbons and cords are also created with the recycled polyester, as well as wood pulp from sustainably managed forests. Gucci is partnered with the UN’s REDD+ project, which is focused on reducing emissions from deforestation and forest degradation in developing countries, and the role of conservation, sustainable management of forests, and enhancement of forest carbon stocks in developing countries. STYLE Edit: Sienna Miller and Iggy Pop party in Gucci campaign video The Off the Grid campaign, shot by Gucci’s favourite photographer and director Harmony Korine, features an eclectic mix of celebrity characters. The celebrities model the new collection in tree houses set in a cityscape. The campaign was shot in Los Angeles before the recent coronavirus outbreak and social unrest. Michele says, “I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.” Hollywood actress Jane Fonda, American rapper Lil Nas X, American singer King Princess and Japanese musician Miyavi are joined by environmentalist and explorer, David de Rothschild, for the Off the Grid campaign shoot. Each celebrity has taken part in the climate change movement or some form of political activism in their diverse careers. STYLE Edit: K-pop’s Kai and Chinese actress Ni Ni pair up for Gucci Fonda has been arrested multiple times for civil disobedience, including during climate change protests in 2019. De Rothschild is also the founder of the Voice for Nature Foundation, which supports global sustainability practices around the world. Michele says the Off the Grid collection “is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new”. The new and inspiring Gucci gang will be painted on Gucci ArtWalls around the world, including in Hong Kong’s own D’Aguilar Street . But for now, fans can jump on the Gucci app where they can build their own Gucci-inspired city treehouse. Want more stories like this? Sign up here . Follow STYLE on Facebook , Instagram , YouTube and Twitter.