Tesla’s cheeky shorts would mean nothing without the backstory – but CEO Elon Musk is a master of brand building. Photo: Tesla/XinhuaTesla’s cheeky shorts would mean nothing without the backstory – but CEO Elon Musk is a master of brand building. Photo: Tesla/Xinhua
Tesla’s cheeky shorts would mean nothing without the backstory – but CEO Elon Musk is a master of brand building. Photo: Tesla/Xinhua
Daniel Langer
Opinion

Opinion

Daniel Langer

Tesla’s S3XY shorts prove Elon Musk’s storytelling genius – sold out in minutes, the sexy satirical sportswear is a luxury marketing masterclass from Kanye West’s bestie

With a simple pair of shorts – and a keen and irreverent wit – the SpaceX founder and Kanye West friend and supporter offers object lesson in luxury brand-building

Tesla’s cheeky shorts would mean nothing without the backstory – but CEO Elon Musk is a master of brand building. Photo: Tesla/XinhuaTesla’s cheeky shorts would mean nothing without the backstory – but CEO Elon Musk is a master of brand building. Photo: Tesla/Xinhua
Tesla’s cheeky shorts would mean nothing without the backstory – but CEO Elon Musk is a master of brand building. Photo: Tesla/Xinhua
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