5 senior fashion influencers on Instagram – from 70-year-old Korean Grandma to Japan’s colour-coded couple BonPon – who prove Asian style is ageless
Move over millennials and Gen Z – these baby boomer and Gen X Instagrammers from Japan, Korea, Taiwan and Australia are rewriting fashion rules for the over-50s
Fashion has always been obsessed with youth. A quick search on Instagram using #fashion and #style will still reveal young people posing in their OOTDs or models rocking the latest designs on the runway.
However, the internet has democratised the way we view fashion. Another wave of influencers is on the rise: Gen X and baby boomers in their fifties and over are rewriting fashion rules. Whatever your age, get to know these fashionable senior influencers who have become sartorial superstars on Instagram.
@bonpon511 (830,000 followers)
Japanese retirees Bonpon511 – husband and wife Tsuyoshi and Tomi Seki in real life – started to gain followers in 2016 after posting Instagram photos of themselves in coordinated ensembles featuring similar styles and colours. Their Instagram handle is a reference to their childhood nicknames, as well as their wedding anniversary, according to The Guardian.
@moonlin0106 (107,000 followers)
Taiwanese Moon Lin, 91, has won the internet over with her keen grasp of streetwear trends. On Instagram, you can find her sporting graphic tees, basketball jerseys, puffer coats and tracksuits. She likes to accessorise her outfits with sunglasses, caps and necklaces. She buys all the outfits herself and styles them.
Moon Lin went viral in 2017 when she asked a stranger to take a photo of her. The person shared their encounter in a popular Taiwanese private Facebook group and made Moon Lin an Instagram sensation.
@jennykeeoz (41,200 followers)