Fashion billionaire Renzo Rosso, owner of Diesel, Margiela, Marni and Viktor & Rolf owner talks about luxury after coronavirus and his China strategy
He has acquired cult fashion brands like Maison Margiela, Viktor&Rolf, Just Cavalli, Marni and Diesel through his holding company Only The Brave (OTB) Group, but what is his philosophy on investing, appointing talent and how to restore business in the post-coronavirus era?
The latest instalment in STYLE’s On Work series with luxury CEOs. This month: Renzo Rosso, founder and president of OTB Group which owns brands such as Maison Margiela, Viktor&Rolf, Just Cavalli, Marni and Diesel.
Work experience:
1978: Founder of Diesel
1985-present: Owner of Diesel
2002-present: Founder and president, OTB Group
You appointed John Galliano at Maison Margiela and Francesco Risso at Marni, as well as Nicola Formichetti as the creative director for Diesel – how do you pick creative talents?
A great talent can interpret a brand’s heritage in a modern and relevant way, with a 360-degree vision that ranges from product design to retail, from marketing to interior design, and all the different expressions of the brand.
