Move over, Kim Kardashian, Kylie Jenner, Rihanna and Lady Gaga – age defying Jennifer Lopez is spilling her secrets and joining the beauty business with JLo Beauty
Having long been in the fragrance business, singer and actress J.Lo joins a roll-call of stars in launching a cosmetic range – details are still scarce, but we can’t wait
It’s finally happening –now you, too, can get that ageless J.Lo look.
Actress-singer Jennifer Lopez recently teased the launch of her namesake cosmetics line, JLo Beauty, on Instagram. The tease was accompanied by a series of golden-hour selfies that were heavy on glam and scant on details.
“Sunset glow … #JLoBeauty coming soon,” the 51-year-old entertainer wrote, wearing a full beat of make-up.
Details beyond that are minimal, but a December 2019 filing for “JLo Beauty” with the US Patent and Trademark office hinted at the brand’s potential offerings, listing: “Cosmetics; skin moisturisers, skin cleansers, skin creams, non-medicated skin care preparations, cosmetic creams for skin care; beauty creams, beauty soaps, beauty bars, beauty gels, beauty lotions, beauty masks; skin care products, namely, non-medicated skin serums; body and beauty care cosmetics; face and body beauty creams.”
In late 2018, the On the Floor singer said she had been hard at work bottling up her fountain of youth, telling Refinery 29 that the line is “going to be something that works. That’s what you can count on when my name is on something.”
The indefatigable performer has already amassed a fortune in the fragrance business, launching her 25th perfume, Promise, in September.
The Hustlers star joins a number of entertainers who have segued into the beauty business, including Rihanna, Kim Kardashian, Kylie Jenner, Ariana Grande, Lady Gaga, Jessica Alba, Millie Bobby Brown and Drew Barrymore.