Are diamonds forever? A 42.88-carat natural Colombian muzo emerald and diamond pendant necklace from Harry Winston with an auction estimate of between HK$23-HK$28 million (US$3-US$3.6 million). Photo: SCMP Are diamonds forever? A 42.88-carat natural Colombian muzo emerald and diamond pendant necklace from Harry Winston with an auction estimate of between HK$23-HK$28 million (US$3-US$3.6 million). Photo: SCMP
Are diamonds forever? A 42.88-carat natural Colombian muzo emerald and diamond pendant necklace from Harry Winston with an auction estimate of between HK$23-HK$28 million (US$3-US$3.6 million). Photo: SCMP

China’s untapped demand for gold and diamond jewellery – 5 trends behind the booming millennial market driven by young couples in love

How did we get from gifting shells and fishbones to gold and diamonds? According to Hype Asia China’s total jewellery retail sales reached up to 265 billion yuan (US$38.8 billion) in 2019 alone, with an average monthly turnover of 24 billion yuan, but the market remains largely untapped and unknown internationally

Topic |   China economy
Are diamonds forever? A 42.88-carat natural Colombian muzo emerald and diamond pendant necklace from Harry Winston with an auction estimate of between HK$23-HK$28 million (US$3-US$3.6 million). Photo: SCMP Are diamonds forever? A 42.88-carat natural Colombian muzo emerald and diamond pendant necklace from Harry Winston with an auction estimate of between HK$23-HK$28 million (US$3-US$3.6 million). Photo: SCMP
Are diamonds forever? A 42.88-carat natural Colombian muzo emerald and diamond pendant necklace from Harry Winston with an auction estimate of between HK$23-HK$28 million (US$3-US$3.6 million). Photo: SCMP
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