Who knew big hairy men could sell rosé so effectively? From left: Colton Underwood, Post Malone and The Fat Jewish. Photo: @coltonunderwood @maison9wine @drinkbabe/ Instagram Who knew big hairy men could sell rosé so effectively? From left: Colton Underwood, Post Malone and The Fat Jewish. Photo: @coltonunderwood @maison9wine @drinkbabe/ Instagram
Who knew big hairy men could sell rosé so effectively? From left: Colton Underwood, Post Malone and The Fat Jewish. Photo: @coltonunderwood @maison9wine @drinkbabe/ Instagram

The rosé touted by Post Malone and Colton Underwood may seem like one big millennial joke, but these ‘brosé bros’ are laughing all the way to the bank

John Legend, Brad Pitt, Sarah Jessica Parker and Kylie Minogue may all have produced rosé before, but now there’s a hip, new, semi-ironic, millennial craze for the pink stuff, fed and exploited by Instagram generation, and it was only a matter of time before entertainment’s biggest names got in on the act – who knew it would be the men?

Topic |   Wine and Spirits
Who knew big hairy men could sell rosé so effectively? From left: Colton Underwood, Post Malone and The Fat Jewish. Photo: @coltonunderwood @maison9wine @drinkbabe/ Instagram Who knew big hairy men could sell rosé so effectively? From left: Colton Underwood, Post Malone and The Fat Jewish. Photo: @coltonunderwood @maison9wine @drinkbabe/ Instagram
Who knew big hairy men could sell rosé so effectively? From left: Colton Underwood, Post Malone and The Fat Jewish. Photo: @coltonunderwood @maison9wine @drinkbabe/ Instagram
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