Ahead of the 2020 US presidential election, Louis Vuitton closes Paris Fashion Week with a show in LVMH-owned La Samaritaine, with outfits featuring statement slogans: ‘Vote’
French designer Nicolas Ghesquière’s spring/summer 2021 collection for the luxury brand, one of the only physical runway shows due to Covid-19, was showcased at 150-year-old department store La Samaritaine
The look was the first one to cross the runway – housed inside a spectacular art deco building in Paris – and was followed by others outfits with skater vibes featuring the words “Skate” or “Bounce”.
The brand, owned by luxury goods conglomerate LVMH, provided no specific context for the slogans, though the show comes weeks before the US presidential election.
Vuitton’s womenswear designer Nicolas Ghesquière said in his show notes that the collection was focused on the increasingly fluid boundaries between genders, with some oversized T-shirt styles for instance which could be masculine or feminine.
“On some styles, prints are made up of words that are like positive injunctions,” Ghesquière added. “I wanted to transliterate an energetic, vigorous, daring collection.”
Vuitton held the socially distanced show – one of only a handful of physical catwalk events in Paris this season due to the coronavirus pandemic – inside La Samaritaine, a recently renovated 150-year-old department store owned by LVMH.