Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters
Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters

Alibaba’s Singles’ Day offers a lifeline to luxury brands, with Louis Vuitton and Dior buying into China’s annual Double 11 shopping festival to recoup Covid-19 losses

From new Balenciaga handbag hues to Cartier watches and Dior jumpers costing US$2.4 a day – Chinese consumers are being encouraged to shop like never before

Topic |   Singles' Day (11.11)
Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters
Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters
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