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Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters
Alibaba’s Singles’ Day offers a lifeline to luxury brands, with Louis Vuitton and Dior buying into China’s annual Double 11 shopping festival to recoup Covid-19 losses
From new Balenciaga handbag hues to Cartier watches and Dior jumpers costing US$2.4 a day – Chinese consumers are being encouraged to shop like never before
Alibaba Group’s 11.11 Singles’ Day global shopping festival – an event international luxury brands are buying into more than ever. Photo: Reuters
