Bernie Sanders might not have been the most lavishly dressed on inauguration day, but his outfit choice has not only caused a barrage of memes, it’s also turned the 79-year-old senator into quite the unlikely fashion icon. In case you don’t have a working internet connection, here’s a reminder: Sanders was photographed sitting glumly with his arms crossed, wearing and a practical jacket and mittens – a conspicuous sight which resulted in a seemingly never-ending meme featuring the senator in a thus far inexhaustible list of locations – from the New York City subway to the tropical island of video game Animal Crossing: New Horizons, and everywhere in between. From tomboy to teen supreme: Shiloh Jolie-Pitt’s 2021 transformation And the most immediate upshot? The senator’s defiantly practical jacket has already sold out, Bloomberg recently reported. Burton, the company behind the jacket based out of Sanders’ home state of Vermont, saw a dramatic increase of interest and sales after the inauguration. Bloomberg reports the Edgecomb down jacket Sanders had worn had more than doubled in sales that day compared to the past two and a half weeks combined. The jacket might be available in other colours, but Sander’s taupe coloured jacket sold out fast. A photo of Sanders fully equipped for cold weather amid celebrities like Lady Gaga and Jennifer Lopez, who dressed more elegantly up for the occasion, went viral and has continued to spread on social media since. Celebrities including Ryan Seacrest, Whoopi Goldberg and Guy Fieri, as well as brands like Ikea, have gotten in on the fun. Melania Trump’s legacy: how will her Be Best campaign be remembered? Ikea used the image for a new marketing campaign, adding the title “get the look” to sell a folding chair and similar oven gloves. Sanders responded to the memes during NBC’s Late Night with Seth Meyers . “I was just sitting there trying to keep warm, trying to pay attention to what was going on,” he said. View this post on Instagram A post shared by Bernie Sanders (@berniesanders) Sanders also turned his inauguration meme into an opportunity to raise money for charity, selling sweatshirts online with the photo on it for US$45, donating the proceeds to Vermont’s Meals on Wheels. The sweatshirt has already sold out on the campaign store website. How Ella Emhoff stole the spotlight at stepmum Kamala Harris’ inauguration Here is picture of the Bernie mittens you can bid on. Just made yesterday! @outrightvermont @kendisgibson @lindseyreiser pic.twitter.com/4IsYScidnR — Jen Ellis (@vtawesomeness) January 24, 2021 Bernie Sanders’ meme-friendly mittens are also sold out, according to their creator. “Sadly, I have no more mittens for sale,” said Jen Ellis, the second-grade teacher in Vermont who created the iconic hand gear. “It truly has been an amazing and historic day! I’m so flattered that Bernie wore them to the inauguration.” I made Bernie’s mittens as a gift a couple years ago. They are made from repurposed wool sweaters and lined with fleece (made from recycled plastic bottles). #BerniesMittens pic.twitter.com/lTXFJvVy9V — Jen Ellis (@vtawesomeness) January 21, 2020 A few pairs were auctioned separately to raise money, which Ellis said is going to Vermont-based charities. Ashley Biden vs Ivanka Trump: 6 differences between the first daughters Ellis gifted Sanders with the set of “smittens” five years ago, according to an interview with Vermont alt-weekly newspaper Seven Days , and spotted him wearing them while campaigning in December 2019. “Bernie Sanders called me earlier today to tell me that the mitten frenzy has already raised an enormous amount of money for Vermont charities,” Ellis said. “I am not authorised to disclose the amount yet, but it’s big and it’s amazing! Thank you!!” This article originally appeared on Business Insider. Want more stories like this? Sign up here . Follow STYLE on Facebook , Instagram , YouTube and Twitter .