Bernie Sanders the unlikely fashion icon: his brown Burton jacket and quirky sustainable mittens might have sold out, but there are still plenty of inauguration day memes to giggle at
- While famous figures like Lady Gaga and J.Lo dressed up for US inauguration day, netizens went wild for Senator Bernie Sanders’ dressed down look
- Celebrities like Whoopi Goldberg, Ryan Seacrest and Guy Fieri, as well as brands like Ikea, all got in on the meme fun
In case you don’t have a working internet connection, here’s a reminder: Sanders was photographed sitting glumly with his arms crossed, wearing and a practical jacket and mittens – a conspicuous sight which resulted in a seemingly never-ending meme featuring the senator in a thus far inexhaustible list of locations – from the New York City subway to the tropical island of video game Animal Crossing: New Horizons, and everywhere in between.
And the most immediate upshot? The senator’s defiantly practical jacket has already sold out, Bloomberg recently reported.
Burton, the company behind the jacket based out of Sanders’ home state of Vermont, saw a dramatic increase of interest and sales after the inauguration. Bloomberg reports the Edgecomb down jacket Sanders had worn had more than doubled in sales that day compared to the past two and a half weeks combined.
The jacket might be available in other colours, but Sander’s taupe coloured jacket sold out fast.
A photo of Sanders fully equipped for cold weather amid celebrities like Lady Gaga and Jennifer Lopez, who dressed more elegantly up for the occasion, went viral and has continued to spread on social media since. Celebrities including Ryan Seacrest, Whoopi Goldberg and Guy Fieri, as well as brands like Ikea, have gotten in on the fun.
Ikea used the image for a new marketing campaign, adding the title “get the look” to sell a folding chair and similar oven gloves.
Sanders responded to the memes during NBC’s Late Night with Seth Meyers.