Dior Air Jordans were 2020’s hottest sneakers, so what next? From Louis Vuitton’s NBA collab to new athleisure collections from Chanel and Fendi, luxury is all about comfort in 2021
Louis Vuitton has been a front-runner in adopting the athleisure fashion trend from day one. Its collaboration with Supreme in 2017 was a phenomenal success, enthusing fashion fans with a fascinating mixture of Louis Vuitton’s classic monogram patterns and Supreme’s flagship logo, consolidating the place of streetwear in the high-fashion market.
Coco Chanel, founder of the world-renowned brand, was always interested in sports, and her designs have long been associated with sportswear and agility, embracing both style and simplicity.
If in the past Fendi was best known for its fur- and leather-related clothing and accessories, these days it’s also sought after for its activewear and athleisure designs. First announced in 2020, Fendi’s men’s and women’s activewear collection delighted athleisure lovers with its focus on sporty trousers, sweatshirts, shorts and jumpsuits. Fendi also innovated in its footwear collections, giving products a more athletic look with the launch of the Roma trainers. Heading into 2021, Fendi plans to continue its line of much-loved athleisure, and hopefully add a few new pieces too, anticipating further demand from customers as they adapt to their “new normal”.
Spanish luxury brand Balenciaga has always held a special place in the hearts of fashionistas for its ability to revolutionise women’s styles, producing unique and unconventional clothes using unusual materials, shapes, patterns and design concepts. The brand’s most-renowned item among athleisure fans has to be its now-iconic sock trainers. Balenciaga’s upcoming spring/summer 2021 collection looks like it will offer the same level of comfort and cool with oversized track jackets, pants and shirts.
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- Favoured by everyone from Kylie Jenner to Jennifer Lopez, athleisure was on the rise even before the Covid-19 pandemic, then sales went through the roof
- Now traditional luxury brands from Chanel to Balenciaga can’t get enough – this is STYLE’s pick of the hottest new collections and collabs