Christian Dior’s autumn 2021 collection was unveiled with a live fashion show in Shanghai – in front of 700 unmasked spectators. Photo: Dior
Christian Dior’s autumn 2021 collection was unveiled with a live fashion show in Shanghai – in front of 700 unmasked spectators. Photo: Dior

Is China’s luxury market really ‘Covid-proof’? Chinese demand for Dior gave LVMH a US$10 billion boost, thanks largely to millennial and Gen Z online shoppers

  • Luxury brands thrive in China, where pandemic lockdowns swiftly ended unlike Europe and the US, and the country may claim the biggest market share by 2025
  • LVMH’s Asian revenue catapulted founder Bernard Arnault to the fourth-richest person in the Bloomberg Billionaires Index, just behind Bill Gates

Christian Dior’s autumn 2021 collection was unveiled with a live fashion show in Shanghai – in front of 700 unmasked spectators. Photo: Dior
Christian Dior’s autumn 2021 collection was unveiled with a live fashion show in Shanghai – in front of 700 unmasked spectators. Photo: Dior
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