Swiss luxury skin care brand La Prairie collaborated with local artist Carla Chan to celebrate each day’s golden hour and the brand’s Pure Gold Collection. Photo: La Prairie
Swiss luxury skin care brand La Prairie collaborated with local artist Carla Chan to celebrate each day’s golden hour and the brand’s Pure Gold Collection. Photo: La Prairie
Daniel Langer
Opinion

Opinion

Daniel Langer

Art Basel Hong Kong: how artists are being energised by luxury brands looking to captivate social-savvy Gen Z

  • Brands from Rolls-Royce to Hermès and Louis Vuitton to BMW and Audemars Piguet are all finding inventive ways to cross over into the art world
  • Art Basel Hong Kong is critical to the luxury market, and the world of collecting valuable items is shifting increasingly to Asia – and online

Swiss luxury skin care brand La Prairie collaborated with local artist Carla Chan to celebrate each day’s golden hour and the brand’s Pure Gold Collection. Photo: La Prairie
Swiss luxury skin care brand La Prairie collaborated with local artist Carla Chan to celebrate each day’s golden hour and the brand’s Pure Gold Collection. Photo: La Prairie
READ FULL ARTICLE