A general view of the Olympic Rings installed on a floating platform with the Rainbow Bridge in the background in preparation for the Tokyo 2020 Olympic Games in Tokyo, Japan, on June 21, 2021. Photo: Reuters
A general view of the Olympic Rings installed on a floating platform with the Rainbow Bridge in the background in preparation for the Tokyo 2020 Olympic Games in Tokyo, Japan, on June 21, 2021. Photo: Reuters
Daniel Langer
Opinion

Opinion

Daniel Langer

Olympics 2020: can sports’ oldest brand survive the furore? Staging the Tokyo summer games despite widespread Covid-19 fears could damage the 100-year-old event forever

  • Dating back millennia to Ancient Greece, the first modern games were in Athens in 1896 – but perhaps no sports event has proved as controversial as Tokyo 2020
  • With 85 per cent of locals ‘concerned’ about staging the spectacle amid surging Covid-19 cases, might the ‘world’s first luxury brand’ end up damaged forever?

A general view of the Olympic Rings installed on a floating platform with the Rainbow Bridge in the background in preparation for the Tokyo 2020 Olympic Games in Tokyo, Japan, on June 21, 2021. Photo: Reuters
A general view of the Olympic Rings installed on a floating platform with the Rainbow Bridge in the background in preparation for the Tokyo 2020 Olympic Games in Tokyo, Japan, on June 21, 2021. Photo: Reuters
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