Digital art piece Creation of My Metaverse by Serwah Attafuah, created in 2021, was sold in a non-fungible token (NFT) auction by Sotheby’s for US$25,200. Photo: Sotheby’s via Reuters
Digital art piece Creation of My Metaverse by Serwah Attafuah, created in 2021, was sold in a non-fungible token (NFT) auction by Sotheby’s for US$25,200. Photo: Sotheby’s via Reuters
Art

Explainer |
Why Gucci and Rimowa are cashing in with NFTs – after the digital art boom, luxury brands are next to ride the crypto wave

  • Digital artist Beeple changed the game by selling an NFT artwork for US$69 million – then Sotheby’s accepted cryptocurrency for a 101-carat diamond at auction
  • Now you can buy US$12 virtual Gucci trainers while even Rimowa released an NFT artwork – how will the world be reshaped by non-fungible tokens next?

Digital art piece Creation of My Metaverse by Serwah Attafuah, created in 2021, was sold in a non-fungible token (NFT) auction by Sotheby’s for US$25,200. Photo: Sotheby’s via Reuters
Digital art piece Creation of My Metaverse by Serwah Attafuah, created in 2021, was sold in a non-fungible token (NFT) auction by Sotheby’s for US$25,200. Photo: Sotheby’s via Reuters
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