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How Armani paid tribute to Ukraine with a silent Milan Fashion Week finale: Giorgio Armani dropped the music out of ‘respect’ as Anne Hathaway and other A-listers watched the muted show

STORYReuters
A model presents a creation by Italian designer Giorgio Armani for his label Emporio Armani during the Milan Women’s Fashion Week in Milan, Italy, on February 27. Photo: EPA-EFE
A model presents a creation by Italian designer Giorgio Armani for his label Emporio Armani during the Milan Women’s Fashion Week in Milan, Italy, on February 27. Photo: EPA-EFE
Milan Fashion Week

  • Giorgio Armani turned off the music to ‘send a message that we don’t want to celebrate because something very disturbing is happening around us’
  • The Italian fashion house brought down the curtain on the autumn/winter 2022-23 season in Milan, following shows by Gucci, Prada, Dolce & Gabbana and more

Giorgio Armani switched off the music to hold his Milan fashion show in silence on Sunday, February 27, out of respect for the people caught in the Ukrainian conflict.
A model walks for Emporio Armani during the Milan Women’s Fashion Week in Milan, Italy, on February 27. Photo: EPA
A model walks for Emporio Armani during the Milan Women’s Fashion Week in Milan, Italy, on February 27. Photo: EPA
The Armani show included several muted designs. Photo: EPA-EFE
The Armani show included several muted designs. Photo: EPA-EFE
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Models strutted down the catwalk in an eerie quiet, interrupted by applause from the audience, wearing short jackets in pastel hues and shiny, sequinned black and silver dresses.

Giorgio Armani’s niece Roberta Armani and US actress Anne Hathaway ahead of the Giorgio Armani catwalk show at Milan Fashion Week. Photo: AFP
Giorgio Armani’s niece Roberta Armani and US actress Anne Hathaway ahead of the Giorgio Armani catwalk show at Milan Fashion Week. Photo: AFP

“My decision not to use any music was taken as a sign of respect towards the people involved in the unfolding tragedy in Ukraine,” read a post across a black banner on the fashion designer’s Twitter account.

Sequins featured in several of Giorgio Armani’s designs. Photo: AFP
Sequins featured in several of Giorgio Armani’s designs. Photo: AFP
A model in the Giorgio Armani catwalk show for the autumn/winter 2022-2023 collection. Photo: AFP
A model in the Giorgio Armani catwalk show for the autumn/winter 2022-2023 collection. Photo: AFP
Italian fashion designer Giorgio Armani acknowledges the public after his catwalk show. Photo: AFP
Italian fashion designer Giorgio Armani acknowledges the public after his catwalk show. Photo: AFP

“The best thing to do is send a message that we don’t want to celebrate because something very disturbing is happening around us,” the designer later said on the sidelines of the show.

Women holding banners protesting the Russian invasion of Ukraine are pictured outside the Giorgio Armani catwalk show at Milan Fashion Week. Photo: AFP
Women holding banners protesting the Russian invasion of Ukraine are pictured outside the Giorgio Armani catwalk show at Milan Fashion Week. Photo: AFP
Armani’s designs brought down the curtain on Milan’s fashion week for the 2022/23 autumn/winter collections, which hosted mainly in-person catwalk shows rather than digital presentations, including by the likes of Prada, Gucci and Dolce & Gabbana.
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