Balenciaga quits Twitter: Elon Musk loses another brand on the social media platform, while General Motors, Volkswagen, Pfizer and General Mills have paused advertising with the billionaire’s giant
Balenciaga has joined other brands in quitting Twitter after billionaire Elon Musk acquired the social media platform last month and upended content rules.
The luxury brand confirmed that it deleted its Twitter account and has not yet commented further.
Balenciaga, based in Paris, is the latest company to quit the troubled platform since Musk took it private on October 27 and made major changes, including firing half its workforce and starting a paid verification service that led to the proliferation of impostor accounts. One pretended to be Eli Lilly and tweeted “insulin is free now”, which caused a steep decline in the drugmaker’s stock.
Other companies have paused advertising on the platform, including General Motors, Volkswagen, Pfizer and General Mills.
On November 11, theatrical guide Playbill left a final tweet for its 400,000 followers that read: “Because of its tolerance for hate, negativity and misinformation, our time with the social media platform has come to an end.” It warned fans to ignore any content from a Twitter account that contains the Playbill name. “Please understand that it is not us.”
- Musk took Twitter private on October 27, much to the dismay of many users as the new CEO fired half of its workforce and enforced a dubious paid verification service
- Balenciaga joins many brands that have boycotted the service, like theatrical guide Playbill that quit because of Twitter’s ‘tolerance for hate and negativity’