French luxury house Hermès has asked a Manhattan federal court to block artist Mason Rothschild from promoting or owning his “MetaBirkin” non-fungible tokens after a jury found they violate Hermès’ trademark rights in its famous Birkin bags. Hermès said in a court filing Friday that Rothschild has continued to market his NFTs despite the jury’s verdict last month . It asked the court to force him to stop using “Birkin” trademarks and to transfer the MetaBirkins website, the NFTs that he still owns, and his income from sales of the tokens since the trial to Hermès. Rothschild’s lawyer Rhett Millsaps on Monday called the filing a “gross overreach by Hermès and an attempt to punish Mr. Rothschild because they don’t like his art”. He said they will oppose Hermes’ motion this week. Representatives for Hermès did not immediately respond to a request for comment Monday. 6 celebrity kids with the most extravagant handbags, from LV to Birkins NFTs are unique tokens on blockchain networks that are often used to verify ownership of digital art. Hermès sued Rothschild last year over his MetaBirkins, 100 NFTs associated with images depicting the bags covered in colourful fur. The fashion house called Rothschild a “digital speculator” and the NFTs a “get rich quick” scheme, and said over US$1 million worth of the tokens had been traded in less than a month after they were introduced. Rothschild, whose legal name is Sonny Estival, countered that the works are an absurdist statement on luxury goods and immune from the lawsuit based on First Amendment protections for art. A jury disagreed and ruled for Hermès in February, awarding the company US$133,000 in damages. Hermès said in its Friday court filing that Rothschild receives a 7.5 per cent royalty for all MetaBirkin sales, and that he has continued to promote the NFTs on the MetaBirkins website and social media accounts since the verdict. PFW2023: Hermès went minimalist and stars paid tribute to Vivienne Westwood View this post on Instagram A post shared by Mason Rothschild (@masonrothschild) “Rothschild has continued acting as he has since November 2021 – brazenly violating Hermès’ intellectual property rights,” Hermès said. The company said a permanent injunction was needed to stop Rothschild’s conduct because he has “shown that he cannot be trusted”, alleging Rothschild had “repeatedly made false statements” in business dealings and at trial. Want more stories like this? Follow STYLE on Facebook , Instagram , YouTube and Twitter .