Explainer / What is face yoga and why do celebrities love it? Gwyneth Paltrow, Meghan Markle, Madonna and millions of Gen Z social media users are fans of the ‘skinimalist’ beauty trend – so does it really work?
“Skinimalism” has taken over the beauty industry since the pandemic hit. Much like the trend for lockdown decluttering, it encourages people to simplify and focus on the essentials, in this case with regard to their skincare routine.
But just what is face yoga and how do you practice it? Here’s everything you need to know.
What is face yoga?
“Face yoga is said to help relieve stress and tension in your facial muscles by massaging and exercising them,” says Debbie Law, beauty expert at Nouveau Lashes. “It is also said to have an effect on the lymphatic system, working to offer the illusion of less puffy skin.”
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According to San Francisco-based skin scientist and advocate of facial yoga Dr Elsa Jungman, most of us hold tension in our faces without even realising it. This can lead to patterns in how we use our facial muscles when expressing ourselves or spending time in front of screens. “This is why we want to focus more on releasing and softening our faces to let go of these patterns and any held facial tension,” she explains.
The benefits
Face yoga can bring benefits to both your face and neck. Using acupressure techniques, the goal is to establish a self-care moment to improve upper body blood circulation for a healthy glow while reducing stress and tension in your face.
According to its devotees, practising it on a regular basis can help release tension to minimise the appearance of stress and fine lines, tone up facial muscles for a cheek- and jawline-lifting effect, increase blood flow and oxygen supply, reduce puffiness and improve dark circles.
The potential side effects
One of the main concerns experts have about practising face yoga on a regular basis is how it could backfire if not done correctly.
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Many of the wrinkles and lines on your face, such as frown lines, forehead wrinkles, crow’s feet and nasolabial folds, result from repetitive muscle activity, like laughing, frowning or simply talking. That’s why some fear that, if done too aggressively or without the proper technique, regularly stretching your skin and pulling those muscles could even accelerate the formation of wrinkles and fine lines in the long run.
How to do it at home
While there are multiple online tutorials that you can follow to practice face yoga, you can also take part in live classes (both virtual and in-person). According to face yoga instructor and yoga teacher Melissa Murphy, live classes involve an eclectic mix of different practices to help de-stress the face while calming your body and mind.
During these classes, you run through a combination of facial conditioning exercises, conscious breathing, acupressure, massage techniques, meditation and affirmations, all done while sitting in a comfortable position to allow your whole body to take part in the session, even when the focus is on the face.
- Experts like the UK’s Debbie Law at Nouveau Lashes and San Francisco-based Dr Elsa Jungman say it relieves tension in the face, though warn that it needs to be done right to avoid unwanted wrinkles
- Yoga teacher Melissa Murphy teaches facial conditioning including massage, conscious breathing, acupressure and meditation – and there are virtual classes you can join too