Kim Jong-un’s daughter shows off her US$1,900 Dior Kids coat: the North Korean dictator’s 10-year-old caused uproar with the luxury jacket, just like her dad did with his IWC Portofino Automatic watch

Mar 27 , 2023

North Korean leader Kim Jong-un, centre left, with his daughter, reportedly named Kim Ju-ae, attends a military parade to mark the 75th founding anniversary of the Korean People’s Army on Kim Il Sung Square in Pyongyang, North Korea, on February 8. Photo: AP

Kim Ju-ae, daughter of North Korean leader Kim Jong-un, was recently seen wearing a luxurious jacket in a photo released by the regime earlier this month. The image illustrates how detached the dictator and his family are from a public rumoured to be suffering from widespread poverty and starvation.

The young girl, believed to be 10 years old, was seen wearing a Dior Kids hooded down jacket in a photo from March 16, released by the North’s Korean Central Television the following day. The photo shows the father and daughter watching screens showing the launch of a Hwasong-17 intercontinental ballistic missile.

Christian Dior Kids jacket estimated to be worth US$1,900. Photo: Dior

The jacket, according to local media outlets, appears to be Dior from its sewing pattern. The double-cross mixed with “X” showing rectangles and rhombuses matched that of the brand. The brand’s web page showed the piece as costing US$1,900 (2.4 million won).

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A woman watches a television screen showing a news broadcast with footage of North Korean leader Kim Jong-un, at a railway station in Seoul in December 2022, after North Korea fired three short-range ballistic missiles, according to South Korea’s military. Photo: Getty Images

North Korean diplomats consider the purchase of luxury brand goods for Kim’s family a top priority, according to North Korean defector Ryu Hyon-woo, a former North Korean ambassador to Kuwait.

In October 2020, the North Korean dictator was seen wearing a wristwatch that no average North Korean civilian would ever be able to afford, as he stood in front of a public crowd during a military parade in celebration of the 75th anniversary of the founding of the country’s main political faction, the Workers’ Party of Korea.

North Korean leader Kim Jong-un and his daughter Kim Ju-ae watching a different missile drill at an undisclosed location in this image released by North Korea’s Central News Agency (KCNA) on March 20. Photo: KCNA

He sported a IWC Portofino Automatic on his left wrist while shedding tears and calling on the crowd to endure the hardships faced by the country. The Swiss brand watch sells for at least US$11,000.

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The findings came as Pyongyang has been firing different kinds of ballistic and cruise missiles towards the East Sea to apparently provoke South Korea and the United States, Seoul’s strongest military ally. Each missile firing is known to cost at least tens of millions of dollars. Pyongyang has launched missiles more than 10 times this year.

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Fashion

North Korean leader Kim Jong-un’s daughter Kim Ju-ae was seen wearing a luxury Dior jacket estimated to be worth US$1,900, despite living in a nation rumoured to be suffering from widespread poverty
The photo shows the father-daughter duo watching screens showing a Hwasong-17 intercontinental ballistic missile, and comes after the dictator was seen wearing an IWC Portofino Automatic watch