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Celebrities

Burberry launches its first see-now-buy-now collection

STORYVivian Chen
Clara Paget, Christopher Bailey and Cara Delevingne looking chic in Burberry at the September show.
Clara Paget, Christopher Bailey and Cara Delevingne looking chic in Burberry at the September show.
See now, buy now

Designs in the brand’s September Fashion show were on sale straight after the show

BURBERRY SEPTEMBER COLLECTION FASHION SHOW

MAKERS HOUSE, LONDON

Lily James
Lily James
HAPPENINGS: Unlike the usual set-up for a fashion show, Burberry presented its straight-to-consumer debut at a new venue called Makers House. In collaboration with The New Craftsmen, skilled artisans were booked to showcase the different techniques used to create the fashion collection – think tassels and embroideries. The celebrity turnout included Chinese actress-turned-filmmaker Zhao Wei, pop singer and actor Kris Wu, as well as Hong Kong lyricist and style maven Wyman Wong. We also spotted celebrity model-actress Cara Delevingne sporting a revealing dress to flaunt her unique body art – a black line running from her neck to her belly button. A 21-piece orchestra provided live music for the show, joined by pianist Rosey Chan. The music was specifically composed for the occasion. All the guests received a copy of the novel Orlando, which inspired the fashion collection.

OVERHEARD The see-now-buy-now trend is really dangerous for shopaholics.

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