Chloé Alphabet Bar’s launch has celebrity appeal
Customers can mix and match letters to use as bag charms, while alphabet necklaces, rings and bracelets are also available
In today’s luxury world, customisation and uniqueness are expected from top-notch brands. French fashion house Chloé launched the Alphabet Bar at Pacific Place in Admiralty, offering more personal options for its sought-after Drew and Faye bags.
The Hong Kong pop-up establishment is the world’s first Chloé Alphabet Bar which allows customers to mix and match letters of the alphabet as bag charms. Apart from the bag charms, alphabet necklaces, rings and bracelets are also available for purchase. The city’s Chloé fans flocked to the launch party. Celebrities and socialites including Myolie Wu, Cara Grogan, Ana Rivera and Mara Rhomberg were all dressed in Chloé to support the event.
OVERHEARD Now there’s one more reason to get a new bag for the festive season.
CHIC CHAT with Mara Rhomberg
The word ‘LOVE’.
Can you share with us your new season must-haves?
Block heel ankle boots, velvet tops and bell bottom items.
Do you have a favourite Chloé bag?
Absolutely, Faye in motty grey.
What are your change of season skincare tips?
I use mostly organic skincare. Good masks for the winter [are important] and I also use coconut oil on my skin every night.
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