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Maison Chloé highlights Guy Bourdin photo exhibition with celebrity-filled launch
STORYVivian Chen
Luxury fashion brand Chloé unveiled Maison Chloé – a new space dedicated to its heritage archives and passion for the arts. The five-storey building will host art exhibitions and be the home of archived pieces from the maison’s 65-year history.
The space officially opened its doors last month. To celebrate the occasion, Chloé presented a Guy Bourdin photo exhibition at Maison Chloé. Friends of the brand, such as Wang Luodan and Aimee Song, turned out en masse for the celebration. New creative director Natacha Ramsay-Levi, who will be presenting her first collection for Chloé in October, also made an appearance.
The art space celebrated its opening with a Guy Bourdin photo exhibition attended by celebrities including Wang Luodan and Aimee Song