Advertisement
Advertisement
Advertisement
Why Christopher Bailey’s Burberry exit is one of the biggest fashion shake-ups
STORYVivian Chen
After a 17-year tenure at Burberry, Bailey will leave the British fashion house to ‘pursue new creative projects’
As far as fashion designers’ musical chairs go, Christopher Bailey’s exit is one of the biggest industry shake-ups in recent years. After a 17-year tenure at Burberry, Bailey will leave the British fashion house at the end of 2018 to “pursue new creative projects”.
Advertisement
The news, however, did not come as a complete surprise as Bailey stepped down as CEO earlier this year to focus on creative and design while Marco Gobbetti succeeded him as the new chief executive.
Bailey said in a statement that the 17-year-journey was a great privilege of his working life.
“It has been a truly inspiring place to work and the decision to leave was not an easy one,” he added. “I do believe, however, that Burberry’s best days are still ahead and that the company will go from strength to strength with the strategy we have developed and the exceptional talent we have in place led by Marco [Gobbetti].”
Bailey’s been known as a driving force behind Burberry’s transformation since he joined in 2001, especially when it comes to digital innovation – Burberry was one of the first major luxury houses to adopt live streaming fashion shows and embrace the see-now-buy-now policy.
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x