Are Chinese teen idols playing a role in making propaganda films more palatable?
When it comes to tapping the market potential of the mainland’s post-millennials, makers of films bearing a strong patriotic message recognise the ‘pull’ factor associated with young, good-looking male stars
Gone are the days when tough guys like Jackie Chan and Donnie Yen dominated the Chinese box office; and in their place, an array of young, fresh-faced, flawless-looking teen idols known to many as xiao xian rou (“little fresh meat”). While Ip Man and Police Story will forever remain classics, the power of this new generation of male Chinese actors is not to be underestimated.
Lu Han, a former EXO boy band member, has had over 100 million comments on a single post on Weibo, the Chinese microblogging site, breaking the Guinness World Record for most comments on a Weibo post; he even crashed the internet when announcing who his girlfriend is on Weibo in October.
Along with Kris Wu, Yang Yang, and Li Yifeng, the four are considered China’s most influential xiao xian rou actors, with a combined fan base of over 132 million people, most of whom are young girls between the ages of 12 and 24.
Beginning 2015, these young, attractive male actors started appearing on the big screen. Without prior acting experience, Kris Wu starred in Xu Jinglei’s Somewhere Only We Know, and despite criticism of Wu’s acting, the film grossed US$37.81 million within the first week, exceeding the director’s expectations.
Shortly after the success of Somewhere Only We Know, another coming-of-age film, Forever Young, featuring pop star Li Yifeng, was released. The film received widespread negative reviews and was rated 4.1 out of 10 on movie review site Douban. Regardless, the box office reached US$38.5 million in its three-day opening weekend, five times the national average of other domestic films released in the same period. The same year, Li Yifeng won Best Supporting Actor at the prestigious Hundred Flowers awards for his role in Mr. Six, a drama crime film, which sparked controversy as Li was chosen among more experienced and qualified actors for the award, possibly due to his popularity.
It was no surprise that propaganda films eventually turned to these “little fresh meat” to tap into the unbounded market potential of China’s post-millennials.
When the 2017 film The Founding of An Army was released, it quickly became obvious that almost half of the cast consisted of popular “little fresh meat” actors, including Lu Han, Li Yifeng, Ma Tianyu, and Zhang Yixing. As a film commissioned by the Chinese government to commemorate the 90th anniversary of the founding of the People’s Liberation Army, the unusual casting choices were a clear attempt to change the way propaganda films are perceived – old-fashioned and non-mainstream – and engage younger moviegoers who have little interest in China’s revolutionary history.
