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Jaeger-LeCoultre launches Polaris watch collection during SIHH

Benedict Cumberbatch



EVENT: Jaeger-LeCoultre Gala

WHERE: Geneva, Switzerland

Benedict Cumberbatch and Sophie Hunter
Jing Boran
Happenings: Jaeger-LeCoultre launched its latest Polaris watch collection during Salon International de la Haute Horlogerie (SIHH) in Geneva. The brand’s new ambassador, Benedict Cumberbatch, as well as friends of the brand Jing Boran, Joseph Chang, Diego Luna turned out to support.
Breakbot spins for the party.
Milosh Bikovich
Diego Luna
Ellie Bamber
Geoffroy Lefebvre and Rebecca Ferguson
Richard Biedul
Joseph Chang watches with enthusiasm as an artisan demonstartes his watchmaking skills.
Mixologist Colin Field of Ritz Paris and three-star Michelin chef Mathieu Pacaud prepared the menu for the party. Guests also had fun at the photo booth which gave an insider’s look into the brand’s manufacturing secrets in Vallée de Joux through augmented reality digital application. By Vivian Chen

Photo booth gives an insider’s look into the brand’s manufacturing secrets in Vallée de Joux