Bruno Mars, Britney Spears concerts aim to boost US Grand Prix crowds

Apr 27 , 2018

Bruno Mars (centre), who won a Grammy award for his album, ‘24K Magic’, will be performing his 24K Magic World Tour show on the day of qualifying, at this year’s United States Grand Prix in Austin Texas, on October 20.

Organisers hope shows, before and after October’s Formula One race in Texas, will continue success of attracting younger audience in key market for the sport
Organisers hope shows, before and after October’s Formula One race in Texas, will continue success of attracting younger audience in key market for the sport

Organisers of the United States Grand Prix have enlisted singers Bruno Mars and Britney Spears to boost the crowds with concerts before and after this year’s Formula One race in Austin, Texas.

Britney Spears will perform a concert after the US Grand Prix in Austin, Texas, has finished on October 21.

Mars, a 27-times Grammy nominee, will be the headline act on the Saturday night after qualifying on October 20 when he performs his 24K Magic World Tour show, while Spears will close out the event the following day.

Last year’s grand prix weekend, with Justin Timberlake performing at the Circuit of the Americas, saw a bigger crowd turn up on the Saturday than on Sunday, the day of the race.

Formula One figures showed that 38,916 of those going to the track on Saturday in 2017 did so in the hours after qualifying and missed the day’s motorsport action.

The US Grand Prix organisers have used high-profile global musical acts to raise the event’s profile, in a key market for the sport, and appeal to a different demographic.