Michael Kors is a leader in the accessible lux category in China. Photo: Courtesy of Michael Kors

How US luxury brands conquered China

Brands including Coach, Tiffany & Co., Estée Lauder and Michael Kors have become popular in China by working on Chinese online platforms and working with Chinese influencers

Topic |   Luxury in China

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Michael Kors is a leader in the accessible lux category in China. Photo: Courtesy of Michael Kors
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