Claire Chung, of Yoox Net-a-Porter Group, China. Photo: The Luxury Conversation

Yoox-Net-a-Porter Group, China, boss Claire Chung says luxury brands need to understand the new generation

Chung says the younger generation of Chinese shoppers have different values and interests, and brands need to develop strategies that are targeted at new Chinese consumers and make use of Chinese platforms

Topic |   Luxury in China

TOP PICKS

Claire Chung, of Yoox Net-a-Porter Group, China. Photo: The Luxury Conversation
READ FULL ARTICLE