EVENT: Piaget’s Sunny Side of Life Party

WHERE: K Museum of Contemporary Art

HAPPENINGS: There’s nothing quite like a Piaget party. The luxury watch and jewellery brand celebrated its “Sunny Side of Life” theme with a party held at the K Museum of Contemporary Art, located within Seoul’s ritziest neighbourhood, Apgujeong in Gangnam. The party was joined by the crème de la crème of Korea’s high society and A-listers from the local entertainment industry, including K-pop star and entrepreneur Jessica Jung and K-pop girl group f(x) member Krystal. Actors Seo Kang-joon and Lee Je-hoon, actresses Chun Woo-hee and Han Chae-young, and K-pop boy group iKon’s Bobby were also spotted. Social media influencers were also at the party, including Hong Kong’s Faye Tsui.

At the forefront of the celebrations was the launch of the new Piaget Possession line. Within the line, the new timepieces feature fun rotating bezels,, while the jewellery side showcased bracelets and necklaces with orbs and rings with bands that can be spun. The playfulness of the rotating feature demonstrates the maison’s savoir-faire in gem-setting and craftsmanship in working with high-end materials like gold, diamonds, lapis lazuli, and mother-of-pearl.

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Guests were treated to a night of visual delights: a swimming pool-themed space, a resort-like bar area, and a beach-themed photo zone were laid out in the main event space. The rooftop (accessed via a diamond-themed elevator) was decked out with palm trees and lounge chairs.

A highlight of the night was a special dance performance by choreographer Lia Kim, inspired by the Possession line. Kim is one of Korea’s best-known choreographers and founder of 1Milion Dance Studio; she is known for having trained some of the most successful K-pop artists, including BoA, Girls’ Generation, 2NE1, EXID and Twice.

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