South Korea’s heartthrob actor Jung Woo-sung has joined a string of 16 world-class celebrities, including Aaron Kwok Fu-shing, Lin Chi-ling, Eddie Peng and Kate Winslet, as the latest brand ambassador of Swiss luxury watchmaker Longines.

The announcement coincided with the launch of Longines’ Conquest V.H.P. timepiece last Wednesday in Seoul.

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The new, quartz-powered model, which comes in a stainless-steel case that is resistant to water up to a depth of 50 metres, is accurate to plus or minus five seconds per year.

No one deserves the title of “Ambassador of Elegance” more than Jung, who made his name as an actor thanks to eye-catching romantic roles in the 2011 television series Padam Padam and films such as 1994’s The Fox With Nine Tails and A Moment to Remember in 2004.

The heartthrob recently stepped down from his position as CEO of the talent management agency Artist Company, which he co-founded in 2016 with Along with the Gods: The Two Worlds actor Lee Jung-jae, to focus on his acting career.

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The pair have been good friends since they co-starred in the 1999 film, City of the Rising Sun, which focuses on the unlikely friendship between a boxer, played by Jung, and Lee’s undercover agent.

Jung was also appointed as Korea’s first national goodwill ambassador of the UN refugee agency, the United Nations High Commissioner for Refugees.

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His work with the agency has seen him travel to countries such as Bangladesh, Iraq, South Sudan and Lebanon to help with fundraising efforts and raise awareness about the plight of refugees living there.

His recent films include 2017’s political drama The King, which co-stars Jo In-sung, and Steel Rain, also made in 2017, which was streamed on Netflix in March.

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