Footage of Chinese actress and singer Li Yuchun is rushed to L’Oreal’s editing suite in Cannes, where dozens of editors and producers stitch together clips to post everywhere from Instagram to China’s Weibo within hours of the shoot. Photo: AFP

L'Oreal fully embraces smartphone age at Cannes

World’s biggest beauty brand uses iconic film festival to boost social following

Topic |   Cannes Film Festival

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Footage of Chinese actress and singer Li Yuchun is rushed to L’Oreal’s editing suite in Cannes, where dozens of editors and producers stitch together clips to post everywhere from Instagram to China’s Weibo within hours of the shoot. Photo: AFP
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