Brands need to understand that many different cities in China have their own distinct dialect, culture and history. Photo: The Luxury Conversation
The best way for a luxury brand to find success in China? Be there
Many businesses don’t do so well in the world’s biggest market because they don’t make efforts to localise or to understand the evolving luxury customer base
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Luxury in China
Brands need to understand that many different cities in China have their own distinct dialect, culture and history. Photo: The Luxury Conversation