Brands need to understand that many different cities in China have their own distinct dialect, culture and history. Photo: The Luxury Conversation

The best way for a luxury brand to find success in China? Be there

Many businesses don’t do so well in the world’s biggest market because they don’t make efforts to localise or to understand the evolving luxury customer base

Topic |   Luxury in China

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Brands need to understand that many different cities in China have their own distinct dialect, culture and history. Photo: The Luxury Conversation
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