Jessica Alba talks about Hong Kong, Honest Company and how Gen Z offers a brighter future
American mother, actress and businesswoman in city as one of Landmark’s ‘New Voices’ promoting brand’s ‘A Year of Something New’ campaign
If you were in Central, Hong Kong, on June 1, you’d have noticed diehard Jessica Alba fans milling around Landmark’s atrium waiting for their idol to show.
The American mother, actress and businesswoman was in town for Landmark’s campaign, “A Year of Something New”, in which the brand aims to inspire its customers with refreshing and innovative ideas and perspectives.
“We will be introducing new voices that encourage both healthy and empowered lifestyles, examining the opportunities for more sustainable ways of living, bringing new ideas through discovery and experience,” says Raymond Chow, Hongkong Land’s executive director.
Seeing ... how [Hong Kong] is one of the more international cities and everyone’s in such close quarters, you can’t help but be creative and inspired in coming up with new ideas
Jessica Alba, as founder of the health-conscious brand The Honest Company, is one of the campaign’s “New Voices”.
We sat down with her for a one-on-one chat about her vision, her thoughts on motherhood, as well as her hopes for the future.
On her first impressions of Hong Kong:
![Actress Jessica Alba says Hong Kong is one of the ‘more international cities [where people] can’t help but be creative’.](https://cdn1.i-scmp.com/sites/default/files/images/methode/2018/07/03/3d597418-7456-11e8-aa4d-d2a0e82fc143_image_hires_115539.JPG "Actress Jessica Alba says Hong Kong is one of the ‘more international cities [where people] can’t help but be creative’.")
I have to say that just seeing how much growth and development is coming out of here, and how this really is one of the more international cities and everyone’s in such close quarters, I think you can't help but be creative and inspired in coming up with new ideas.