Yang Mi, brand ambassador for Michael Kors, has a loyal following.

The KOL bubble: how brands can earn the trust of China’s affluent demographic

Some key opinion leaders do have loyal followings, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire

Topic |   Chinese influencers

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Yang Mi, brand ambassador for Michael Kors, has a loyal following.
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The Luxury Conversation

The Luxury Conversation

The Luxury Conversation is a business intelligence platform created to connect and showcase the people who are shaping the luxury industry in China and Asia. Speaking with a wide variety of talents, both established and emerging in the luxury scene, they discuss the people and issues that are shaping its future, in order to bring a clear understanding of world’s most exciting luxury market: China.