Fred Pinel of Pinel et Pinel says unlimited creativity is the brand’s secret of success.

Fred Pinel, founder of Pinel et Pinel, talks about Maserati, art and business

Pinel chats about work and play – what he’d save in a fire and the secrets behind his brand

Topic |   Luxury CEOs

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Fred Pinel of Pinel et Pinel says unlimited creativity is the brand’s secret of success.
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Kim Soo-jin

Kim Soo-jin

Kim Soo-jin is the digital content manager for STYLE. In her current role, she leads the magazine’s social media strategy for Facebook and Instagram, commissions stories for its website and also writes whenever she can. In the past, she has written for Good Eating, Destination Macau and SCMP’s various special reports throughout the year. During this time, her main beats included high jewellery, luxury watches and Hong Kong’s ever-evolving dining scene.